Prince is based in Bordentown, New Jewsey, USA. The company was founded in 1970 by Robert McClure of Princeton hence the name of the brand.

Prince originally manufacturer tennis ball machines and has now proven itself to be an industry leader in the innovation and manufacturing of performance racquet sports products.

Prince has leveraged its international exposure by sponsoring some of the sport's most elite athletes including Maria Sharapova, Nikolay Davydenko and Martin Navratilova. Their success at the highest level of competition has heightened consumer interest in the brand as well as the sport of tennis overall.