World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, is a Florida-based company recognised for athletic excellence, performance and quality products. Supported by partners that include Ford Motor Company, PowerBar, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world.

Ironman has been a respected name in triathlon since its inception more than 31 years ago and is regarded as the world’s most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss’ crawl to the finish line in 1982, which was showcased on ABC’s Wide World of Sports. Each year, more than 90,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, FL.

The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Forbes, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.